This poster was designed as a part of the branding and communications for cycling team Ineos Grenadiers, formerly Team Sky, as part of their participation in The Tour of Britain 2021.

Tasked with the opportunity to design the poster for Stage 4, the leg between Aberaeron and Llandudno, we produced something simple, bold and with the key visual detailing to help the Ineos Grenadiers stand out amongst competitors.