TOR SPORTS - BRAND IDENTITY
Official branding of Tor Sports
Our work for Tor.
As Tor Sports’ official creative agency, we've been working across branding and identity to help shape one of the most exciting sportswear brands to emerge in recent years. The Welsh company is known for their provocative, eye-catching and fun kits, but found themselves at a crossroads as they began to grow. In this exciting, but competitive market, who were they going to be and how were they going to stand out?
Paramount to the brand’s positioning was the concept of grassroots and community. Tor are open and equitable with their clubs. These very clubs have formed the brand’s foundations and as Tor were looking at expanding into new markets, their values were to remain at the core of their new identity and branding.
That’s why we wanted to keep their branding pared back, highlighting the most important elements which are their kits and community.
To compound the emphasis on the cultural impact of football kits, we based our branding around the company’s new tagline - Own Your Story.
Own Your Story is about empowering teams and fans alike to view football kits as another medium for expression and storytelling, over simply being a piece of athletic wear.
